The promotion of mobile applications is an integral part of the successful launch and growth of the product's popularity on the web. Optimization allows you to bring the app to the top of the App Store and Google Play, increasing organic installs and the number of interested users.
The main and initial goal of ASO, or App Store Optimization, is to get unpaid downloads and installs. A large part of this method can be performed without significant financial investment. Basic mobile app optimization includes:
As a rule, optimization for Google Play begins with forming a semantic kernel and the insertion of keywords into meta tags (that is SEO for applications) because ranking algorithms index even the description in this market.
One of the crucial factors that optimization for the App Store includes is the improvement of the app promotion. In addition to mobile app SEO, which involves working on the introduction of key search queries in the title and description, it is important to make these attributes clear and attractive to the user. A/B testing demonstrates precisely the effectiveness of SEO for applications and each ASO action.
Most users choose apps looking at their visual appeal and the quality of their icons. Therefore, ASO pays special attention to the analysis and improvement of visual components. High-resolution screenshots, a first-rate icon, and the presence of a short but informative video have a significant effect on application promotion. This increases the number of organic downloads, which is taken into account when ranking mobile apps.
App Store Optimization is undoubtedly bearing fruit, but it may take some time. To speed up the promotion, developers resort to motivated traffic. Like the ASO of Google Play or the App Store, organic installs are used to increase the app's ranking, i.e. its position in the search results.
The App Store and Google Play carefully protect and frequently update the algorithms for ranking programs in stores, so the promotion of mobile applications is a tough and complex process.
As practice shows, the crucial criteria that affect getting into the “Popular” list are:
The main advantages of expert promotion of mobile applications are:
We perform expert promotion in the following areas:
Text optimization involves optimizing the content on the application page for key queries: title, subtitle, keywords, description, and so on.
Graphic optimization of the application is a comprehensive work with all the graphical elements aimed to convert the views of application in the search results to a page view and installation. So, the text ASO helps you find the application in the App Store and Google Play, then the graphic ASO makes you interested in the product, motivating you to go to its page. Hence, the main target is to persuade the user to install the app.
Its purpose is to reflect the essence of the application and attract attention straight away. Note that it is often the main graphic element that affects the user's wish to visit the application page.
With the help of graphical optimization, users will notice and understand your icon, and get all necessary information through screenshots and videos.
Screenshots play an equally important role in this entire chain of promotion actions and convince the user to click the “Install” button. They display the main screens of the application, which reveal the whole essence of the apps functionality and its value to the visitor. It gives the user a basic idea of the product before installing it.
The video is shown in the screenshot gallery and occupies the first place, and sometimes all three of them (in the App Store). It is advisable to show a tutorial, an impressive teaser or gameplay there.
We help users to find your app in stores according to brand and topic queries or top lists in specific categories.
We help you to boost the number of downloads due to working with usability. After the ASO works, the conversion rate increases 1.5-2 times on average.
The main advantage of ordering services from Top DMA is that we are the specialists who are constantly developing our professional skills. We have extensive experience in managing projects in various fields.
To order the ASO service, you should simply leave a request on our website and the manager will contact you within 24 hours. After the first consultation, we draw up a plan for the preferred development strategy in accordance with your company's business sphere.
The most important advantage of TOP DMA is the complete transparency of the work. We cooperate with you only on the basis of a contract and provide full reporting at the end of each agreed period.
Do not hope for a lucky break - entrust the advertising campaign of your applications to real professionals from Top DMA.
We are ready to offer the most efficient solutions for your business. Tell us in short about your project, and our manager will contact you.
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