Optimization at the stage of a website development

A typical website development process starts with all technical work to be done on the site, then the site is tested and launched. SEO specialists get involved later. However, it is not the best way of project implementation since the website can be optimized right away. It allows you to save time and bring your site to the TOP positions of the search results faster. So, at the stage of launching the site, it is already fully prepared and will be able to generate profit for the owner literally from the first minutes after launch.

So, in this blog post, we will tell you about site optimization and the stages of website development. Also, we will talk about the main mistakes in the approach that prevent you from getting stable targeted traffic.

Why does a website need SEO promotion?

SEO promotion is meant to provide stable growth in site traffic and, respectively, increase your business revenue. The more people visit your website, the higher the probability they will purchase your services or goods. With the growth of traffic, brand awareness on the Internet increases. However, such results can be achieved with the help of a well-thought-out SEO strategy and internal and external optimization.

Of course, the growth dynamics of the main indicators are different for each niche. An SEO specialist can't influence on the users' interest in certain products or services, but he can influence on the site's competitiveness. And the sooner the work on the site's visibility begins, the better results will be. Therefore, when ordering the development of any website, for example, an online store, corporate, or landing page, it is worth starting optimization processes at the very stage of its creation.

As a rule, optimization work at the initial stage is limited to the following:

• Creation robots.txt.
• Setting up a sitemap.
• Generation of names of standard pages and meta tags.

But this is only a small part of what is needed to increase traffic and profit in the future. It is important not just to create the necessary files and a sitemap, but also to hide pages that are useless for indexing so that not to spend the crawling budget. Otherwise, the desired content will not be indexed by the search engines, and you will be left without customers. At this stage, it is also necessary to start creating a link-building strategy for the resource to have a high-quality link mass in the future, and relevant pages can reach the TOP 10.

Optimization of the structure, content strategy and link-building are essential steps to building a high-quality website from the very beginning. Therefore, do not neglect SEO, and at once, discuss the budget for this service with contractors.

Stages of site optimization

So, let's list the main stages of how to apply professional SEO practices at the initial stage of website development:

1. Briefing and niche analysis

First, the client fills out a marketing brief. Our specialists will be able to analyze the needs of the customer. It is necessary to create a high-quality SEO strategy. Also, experts conduct a niche analysis to identify the main competitors and their advantages. It allows us to calculate the budget and start a competent optimization of the site in order to attract targeted traffic at the very beginning of the project implementation.

2. Technical optimization

So, let's list what aspects our SEO specialists will work on:

• Creating the correct URLs. They should be clear to both web crawlers and users;
• Creating interlinking between pages and breadcrumbs. These measures will make it easier for users to move around the site and find the right content;
• Optimization of the mobile version of the site. According to the latest research, more and more users are shopping and viewing information about companies' products from their smartphones. Therefore, if the site is inconvenient to view from mobile devices, then you will lose the vast majority of potential customers;
• Technical pages that should not be included in the search will be closed from indexing. It will save the crawling budget, and users will see only relevant content.

3. Content strategy

High-quality content will attract and retain consumers. It is important to analyze the relevant requests of the target audience and create a semantic core. Then the SEO specialists prepare technical requirements for copywriters who create product descriptions, blog texts, press releases, etc.

All the work done will be monitored and analyzed using analytics systems. So, the specialists will keep track of events and promptly make changes to improve the site's performance indicators. All reports are provided to the client.

The main mistakes to avoid when optimizing the site

So, the main mistake of many entrepreneurs is that they neglect search engine optimization at the initial stage of the website launch. Let's look at why SEO will be less efficient at later stages:

• After making changes, there may be a partial loss of traffic on some pages.
• It is longer, more difficult, and more expensive to expand a ready-made website structure.
• The return on investment of the project increases. Specialists have to work longer on the development and implementation of additional requirements.
• In some cases, it is necessary to transfer the entire site to a new site engine. It is almost equivalent to creating a new site.

If you want a functional and optimized website, specialists from Top DMA can help you. We will develop a website with an attractive design, good performance, and optimized content. Our team has SEO specialists who have worked with different niches and know how to bring your site to the TOP search results.

If you want to beat off the competitors right now, then you should contact us. We will hold a briefing and create a competent strategy for promoting your project online. We are waiting for your calls today!