In 2018, Google launched the Google Shopping service for Ukraine, where business owners can place an ad about their company's products. According to research, 90% of consumers interested in buying certain products visit the company's website after seeing relevant ads. And 83% of them purchase the product if the cost and terms of cooperation are acceptable.
Therefore, many entrepreneurs are interested in launching Google Ads. And in this article, we will explain what such ads look like, their advantages, and which business niches should order this service from the Top DMA digital company.
Google Shopping is a large-scale business platform. It is a place where advertisers can post ads about their products. When a potential buyer types a relevant query, he sees small product cards with text and a photo on the results page. They differ from the usual PPC ads in a more informative appearance and attractiveness for the client. The consumer immediately sees the name of the seller's company, a photo of the product, its price, and even reviews.
Ads are placed at the top of the page, right below the search bar. That is, above all other search results on the search results page. By the way, they are placed over contextual advertising, providing better conversion results. And also in the right corner at the top of the page, contributing to better visibility from potential buyers.
So, how do product ads work? A consumer enters a search query, for example, “buy sandals in Kyiv,” and in addition to the expected results, he sees ads with photos of products. By clicking on such an ad, a person is transferred to the site's landing page, where he can read more about the product and order it.
So, if you set up Google product advertising, you will get the following benefits from this service:
This way, you will get a powerful tool to increase profits and awareness of your company. The whole secret of success lies in the correct setting, optimization of the ad so that it is relevant, as well as tracking performance indicators. Otherwise, you may just waste your budget without receiving the desired conversion.
Our agency is ready to provide you with this service. We will analyze the product and launch an effective advertising campaign for the business. So, what is included in our services:
Our company will take over the complete supervision and support of the campaign. We will provide full reporting on the results and the budget spent. In this way, we are able to ensure maximum transparency and honesty in business.
Also, our team can work on setting up social media targeting and SEO promotion for your site.
Do you have more questions? Our manager will answer them and advise on your project. We are waiting for your requests today!
We are ready to offer the most efficient solutions for your business. Tell us in short about your project, and our manager will contact you.
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