SEO promotion of the mortgage lending website in Austria
Innovative fintech company in the Austrian mortgage lending market
Background:
- Fintech startup company in Austria
- Multilingual website on the Divi Builder WordPress
- Lack of site positions in Google search
Digital marketing channels:
- Site Usability analysis
- Technical improvements of the site
- SEO promotion in Google
- Google My Business Optimization
Duration of the project: 1 year, ongoing
What we achieved
Goals:
- Improving the website Usability
- Company branding in Google search
- Development of the company's recognition in the market of Austria
- Attracting targeted traffic to the site
- Receiving quality leads from the website
The solution:
- Analysis of the competitors' websites and business niche
- Technical audit and Usability analysis of the site
- Technical work to improve the website Usability
- Setting up Google Tag Manager, Google Analytics, Goals, and Conversions
- Creation of the company's SEO promotion strategy
- Internal and external SEO services
- Optimization of the company profile in Google My Business
Individual features
We don’t have template packages of services, and therefore we implemented a customized project based on the client’s needs and requirements.
Achieved indicators:
As a result of the individually developed strategy and Internet marketing, the following indicators were achieved:
- The growth of the company's awareness in the market
- The number of target users on the site increased by 3 times
- The number of conversions received from marketing is increased by 230%
- The number of targeted conversions received from organic traffic channelis 303
- The conversion rate on the site was 15.10%
Usability analysis and technical improvements on the website
At the beginning of the work on SEO optimization of the site, our team performed a detailed analysis of competitors, a technical audit, and an analysis of the Usability of the site, which helped us to implement necessary technical improvements on the site. As a result, we managed to correct technical errors on the site, speed up its loading, improve behavioral factors, and increase the conversion rate of the site to 25%.
Results of SEO promotion in Google
Increased visibility of the site's positions on head-frequency niche queries in Austria: 54 queries in the TOP 3, 85 queries in the TOP 10, and 155 queries in the TOP 30. We have achieved an increase in search traffic to the site up to 600 clicks per month from Google search results. For 1 year of work with the Organic Search channel, the total traffic of more than 2000 targeted site visitors was received. The share of interactions on the site is 71.5%, with the session duration of 2:30, and the number of pages viewed per session is 2.15. At the same time, 303 targeted conversions were received, while the conversion rate reached 15.10%.
Traffic on the site from the Organic Search channel
Conversions on the site from the Organic Search channel
Site positions by key queries in Google search results
Dynamics of traffic and key queries
Free consultation!
Leave a request and our manager will conduct a detailed consultation