SEO promotion services for HVAC company in the USA

As a result of the complex work on internal and external SEO, the following indicators were achieved:

• The growth of the site's position in the HVAC niche in Los Angeles
• The boost in the number of target users on the site from 0 to 200 sessions per month
• The growth in the number of conversions on the site by 3 times
• The number of targeted conversions from organic traffic is 42
• URL Rating (UR) increased from 0 to 15
• The number of backlinks increased from 0 to 94
• The number of referring domains increased from 0 to 15

At the beginning of the work on SEO optimization of the site, our team performed a detailed analysis of competitors, a technical audit, and an analysis of the Usability of the site, which helped to implement necessary technical improvements on the site. As a result, we managed to correct technical errors on the site, speed up its loading, improve behavioral factors, and increase the conversion rate of the site.

The HVAC niche (heating, ventilation, and air conditioning) is very competitive in the USA, and the client's site did not have any positions in the top search results at all. During 8 months of operation, the site's visibility on high-frequency requests of the HVAC niche in Los Angeles increased to 11 requests in the TOP 3, 39 requests in the TOP 10, and 152 requests in the TOP 30. As a result, we have achieved an increase in search traffic on the site, up to 200 clicks per month from Google search results. For 8 months of work with the Organic Search channel, the total traffic reached the number of more than 1100 targeted site visitors. The share of interactions on the site is 66%. 42 targeted conversions were received (successful applications and calls), while the conversion rate was 0.07%.

Traffic on the site from the Organic Search channel

The site's positions on Google's key queries in Los Angeles

Dynamics of key queries

After performing a detailed analysis of the external link profile of competitors in the HVAC niche in Los Angeles and throughout the USA, a detailed work plan for external SEO work of the site was formed. The client did not have a budget for placing paid press releases at this stage, so it was decided to move forward and increase the link mass through crowd marketing (registration in catalogs and placement of company links on thematic sites and forums).

For 8 months of work on crowd marketing, the following indicators were achieved:

• URL Rating (UR) increased from 0 to 15
• Domain Rating (DR) increased from 0 to 0.2
• The number of backlinks increased from 0 to 94
• The number of referring domains increased from 0 to 15

The design and optimization work of the company's profile in Google My Business was performed, and regular posting of reviews about the company started. As a result of work, the following was achieved:

• Increase in company card views from 120 to 400 views per month
• The growth in the number of interactions with the profile from 25 to 80 times a month
• Boost in traffic to the site from 10 to 29 site visits per month
• Increase in the number of calls from 2 to 15 calls per month

The completed set of services on Local SEO of the site helped Global Green to gain an increase in the site's positioning on target queries in the competitive niche of HVAC services in Los Angeles, including a boost in traffic by 3 times, and the growth in the share of interactions on the site to 66%. We also received 42 targeted conversions from the site. According to the results of work in Google My Business, there is a boost in the views of the company's card for target queries and the number of clicks to the site by 3 times, an increase in the number of interactions with the profile by 2.5 times, and a growth in the number of calls by 7 times.