Promotion of a luxury car rental company in Dubai

1. Comprehensive analysis of competitors' sites
2. Niche analysis and the formation of a profile of the target audience
3. Formation of a comprehensive company promotion strategy
4. Internal and external SEO work on the site
5. Design and promotion of the company profile in Google My Business
6. Setting up Search, Discovery, and YouTube ads in Google Ads
7. Brand-style design and regular posting on social media (Facebook & Instagram)
8. Setting up targeted advertising in social networks to reach the following goals: improve engagement, gather the target audience, start a conversation in Direct and WhatsApp, conversion on the site
9. Working with the gathered audience, launching remarketing and retargeting.

As a result of an individually developed Internet marketing strategy, the following indicators were achieved:

• Recognition of the company in the market
• The number of users on the site is more than 11,500 per month
• The number of all received leads from marketing is 4,074
• The cost of 1 lead received from marketing is $9.97
• The conversion rate on the site is 3.76%
• Number of car leases - 205 leases
• An increase in the number of repeated rents by 2 times.
• The average check is about $2,500
• Making a profit of more than $500,000
• At the same time, advertising costs amounted to less than $57,000.
• ROAS is amounted to 860%

An increase in the visibility of the site's positions led to an increase in search traffic to the site from 0 to 1,000 clicks per month from Google search results. The total traffic was about 5,000 targeted visitors to the site. Now, the session duration is 4:11, and the number of pages viewed per session is 4.30. For the entire period of work, 482 conversions were received from organic search, with a conversion rate of 3.80%.

Over the entire period of Google Advertising, 9,795,342 ad impressions, 79,914 sessions on the site, and 3,046 conversions were received, and the conversion rate on the site was 3.67%. 2500 leads were received, and the average cost per 1 lead was $9.85.

The brand image had been formed over the entire period of working with social networks along with building the company's recognition. Social media pages have regular publications, and the engagement rate on the page is 7%, but the primary efforts were targeted not at collecting numerous subscribers, but on motivating customers to rent cars specifically. Therefore, with the help of a properly selected target audience, testing of various creatives, and high-quality advertising settings, 4.5 million ad impressions were received, 1.4 million users were reached, and 2,400 target leads were received this year with the average cost per 1 lead of $9.50.

Instagram Profile Statistics

Facebook Profile Statistics

Results of Advertising on start a conversation on Instagram and Facebook

Our joint work with the client on complex internet marketing helped the company to gain recognition in the Dubai market, attract targeted traffic to the site and get more than 4,000 interested leads for car rental, while the cost of the lead in this expensive niche was only $9.97. As a result of one year's effective work, a new company on the market received more than 200 car rentals from marketing and a profit of more than $500,000, and repeated rentals increased by 2 times. Our partnership is successfully going on now!

At the moment, our team:

• expands the location reach and directions in advertising
• improves User Flow on the site to increase conversion
• working on reducing the cost of the lead
• introduces new services to increase additional sales
• launches new traffic channels

The client, for his part, does the following:

• regularly expands its fleet with new types of cars
• improves offers for customers to increase the average check
• improves customer service to increase repeat sales
• increases the number of Sales managers in the company to process leads
• develops branded products for regular customers.