Complex Digital Marketing Services for an Israeli financial company

1. Comprehensive analysis of competitors' websites
2. Niche analysis and outlining of the target audience portrait
3. Development of a comprehensive company promotion strategy
4. Internal and external SEO optimization of the site
5. Registration and promotion of the company profile in Google My Business in Netanya for regional coverage
6. Setting up Search and Discovery ads in Google Ads
7. Registration and content-filling of brand-style profiles on social networks (Facebook & Instagram, and LinkedIn)
8. Setting up targeted advertising in social networks for the engagement objective to gather the target audience and then for the conversions objective on the site.
9. Working with the gathered audience, launching remarketing and retargeting
10. Constant testing of new landing pages for advertising services tailored to each of them

As a result of the complex work on Internet marketing, the following indicators were achieved:

• The growth of the company's awareness in the market
• The number of users on the site is more than 900 per month , with a total of 7,700 sessions received for the year
• The number of all received leads from marketing is more than 1,300
• The cost of 1 lead is $18.50
• The conversion rate on the site is 14.43%

The increase in the visibility of the site's positions in Google search results and, consequently, the increase in search traffic to the site. The total final traffic was about 4 thousand targeted visitors to the site. The session duration at the moment is equal to 1:31 minutes, and the number of pages viewed per session is 1.60. For the entire work period, 601 leads were received from organic search, and the conversion rate was 14.39%.

During the entire period of Google advertising, 2,917 clicks to the site and 351 conversions on the site (application, call, message) were received. The conversion rate was 12.34%, and the average cost of 1 lead was $18.50. Over the last 3 months of Google Advertising, 5,632 ad impressions were received, resulting in 486 clicks leading to the site. 81 leads were received, the conversion rate was 16.67%, while the average cost of 1 lead was $19.18.

The company's brand image had been developed over the entire period of working with social networks, and the company's recognition had been gained. The social media profiles were designed and completely filled with content, but there were no regular publications since the emphasis in the work was not on collecting subscribers but on attracting customers to the company's financial services. Therefore, with the help of a properly selected target audience, tests of various creatives, and high-quality advertising settings, 42 thousand ad impressions were received, 34 thousand users were covered, and 349 target leads were received during 9 months of advertising, while the average cost of 1 lead was $18.53.

Results of advertising on Instagram and Facebook for conversion on the site

Our joint work with the client on complex Internet marketing helped the company to gain recognition in the Israeli market, attract targeted traffic to the site, and receive more than 1,300 leads interested in the company's financial services, while the cost of the lead in this expensive financial niche in the Israeli market was $18.50.