SEO and SMM promotion services of beauty gadgets online store
The Lumia is an American manufacturer of beauty gadgets, distributing their products globally
Background:
- The company is a manufacturer of beauty gadgets that delivers their products around the world
- The manufacturer had low brand recognition on the Internet
- CMS of the Shopify website had an outdated template design
- A limited range of premium segment products
- Lack of site positions in Google search results and insufficient social media activity
- Absence of advertising budget
Marketing channels:
- Site usability analysis
- Redesign and technical improvements of the site
- SEO promotion in Google
- SMM promotion (Facebook; Instagram)
Duration of the project: 2 years, ongoing
What we achieved
Goals:
- Redesigning and improving the usability of the site
- Company branding promotion in Google search results and social networks (Facebook, Instagram)
- Development of the company's recognition in the market to increase offline sales of beauty gadgets
- Attracting targeted traffic to the site
- Receiving quality leads interested in buying beauty gadgets online
- Sale of supplementary cosmetic products on the website (cross-sells)
- Building a community in social networks
The solution:
- Analysis of the competitors and the business niche and outlining of the target audience portrait
- Technical audit and usability analysis of the website
- Site redesign and technical work to improve the website usability
- Setting up Google Tag Manager, Google Analytics, and all the necessary tracking goals
- Development of SEO and SMM strategies for the company's promotion
- Internal and external SEO services
- Registration and content-filling of brand-style profiles on social networks (Facebook & Instagram)
- Current Facebook & Instagram accounts managem
Individual features
We don’t have template packages of services, and therefore we implemented a customized project based on the client’s needs and requirements.
Achieved indicators:
As a result of the individually developed strategy and Internet marketing, the following indicators were achieved:
- The growth of brand and products awareness of the company
- The increase in offline sales performed by distributors was increased by 280%
- The number of target users on the site is more than 850 per month
- The number of conversions received from marketing is 1,660
- The conversion rate on the site was 6.66%
- The number of supplementary sales of cosmetic products – 14 sales
- Amount of sales – $1,459
- The average check is about $110
Traffic on the site from all channels
Redesign and technical improvements on the website
With the help of a detailed analysis of competitors, a technical audit of the site, and an analysis of the usability of the site, we have created a new website design, taking into account the branded style and features of premium beauty gadgets. As a result, we performed a redesign and technical work to improve the usability of the site. Thus, we managed to improve behavioral factors and increase the conversion rate of the site to 6.66%.
Results of SEO promotion in Google
Increased visibility of the site's positions on high-frequency niche queries: 83 queries in the TOP 3, 92 queries in the TOP 10, and 103 queries in the TOP 30. We have achieved a significant boost in search traffic to the site from 0 to 650 clicks per month from Google search results. The total resulting traffic was about 10 thousand targeted visitors to the site. The session duration at the moment is 2:30 minutes, and the number of pages viewed per session is 2:56 minutes. As a result of 2 years of work with organic search, we have achieved the following:
- 1014 conversions, while the conversion rate was 6.37%
- 9 sales of supplementary cosmetic products in the amount of $959.
Traffic on the site from the Organic Search channel
Site positions by key queries in Google search results
Dynamics of traffic and key queries
Results of promotion on social networks (Facebook and Instagram):
The company's brand image and tone of voice have been developed over the entire period of working with social networks, and the company's recognition on Facebook and Instagram has been gained. Posting on social media is maintained on a regular basis. Currently, Facebook has 4,500 subscribers, while Instagram has 1,070 subscribers. The engagement rate on the Instagram page is 3%. The emphasis in the work was not made on collecting numerous subscribers but on branding to increase the offline sales from distributors and online sales of an additional cosmetic product. Therefore, with the help of organic SMM promotion, 650 sessions and 57 conversions were received on the site. There were also about 50 more leads received as correspondence and comments on the pages.
Traffic on the site from the Social Media channel
Instagram profile design
Instagram Profile Statistics
Facebook profile Design
Facebook profile Statistics
Conclusion:
Our joint work with the client on comprehensive Internet marketing helped their company to gain market awareness, attract targeted traffic to the site and get more than 1,600 leads interested in purchasing beauty gadgets. The conversion rate on the site was 6.66%. 14 additional sales of cosmetics on the site in the amount of $1,459 were received, while the average check was about $110. Our partnership is going on successfully even now.
At the moment, our team performs the following:
- Launching of new traffic channels (Google and targeted advertising on Facebook & Instagram)
- Working on improving user flow on the site to increase conversion
- Introduction of new products to increase additional sales
Free consultation!
Leave a request and our manager will conduct a detailed consultation
Client's feedback
Your professionalism in comprehensive internet marketing has brought excellent results to our company: increased brand recognition, higher targeted traffic, additional sales, and increased profits. We are very satisfied and proud of our ongoing successful partnership.
